Reverse Focus co-founder and HECMWorld editor Shannon Hicks to join HighTechLending

Reverse Focus co-founder and longtime HECMWorld editor As a co-founder of ReverseFocus.com Inc., Hicks also contributed to the development of the company’s Sales Engine CRM and turnkey reverse mortgage website platform, tools used by lenders and originators nationwide for borrower outreach, workflow and campaign management.

“We are grateful for Shannon’s many contributions to “With The integration of Apiro’s services with Reverse Focus’s software is intended to create a more complete front-end solution for reverse mortgage lenders, from digital lead capture through campaign management. For originators competing in a low-volume, high-scrutiny environment, bundled marketing and workflow tools can reduce vendor sprawl and help teams manage smaller budgets more efficiently.

HECMWorld will continue to publish educational content and industry analysis under an expanded marketing and content team, the company said.

“We have full confidence in our team’s ability to build on the strong foundation Shannon helped create and to serve our sponsors, partners and the reverse mortgage community even more effectively,” said Andrew Montesi, head of growth and content at Reverse Focus.

AI and automation focus

Reverse Focus is also accelerating work on “We remain deeply committed to the continued development and integration of AI tools that will drive the next generation of reverse mortgage technology,” Hiatt said. “Our focus is on building smarter, more powerful solutions that help our clients generate better leads, close more loans and succeed in an increasingly competitive and complex market.”

The leadership change underscores Reverse Focus’s evolution from a reverse mortgage content and CRM provider into a broader technology and marketing platform. For lenders and originators, the company’s road map signals continued investment in tools designed to lower customer acquisition costs, support regulatory-compliant education efforts and help teams adjust to shifting demand in the HECM and