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Corina Lessa says visibility drives trust in real estate leadership
Corina Lessa told HousingWire’s Women of Influence Forum leaders they must close a visibility gap to build consumer trust and impact.
In Corina Lessa’s view, “real estate is the most powerful force shaping human civilization.”
“Behind the real estate industry, there are leaders that are making the decisions that are shaping this industry,” Lessa, the broker-owner of Tampa Bay Key Real Estate told attendees on Thursday at the “The story is being told by someone, and that someone is not just describing the story, they are actually defining it, defining our entire industry,” she said. “So we have a problem and the problem is the visibility gap. And we are missing so many of the great voices — a lot of the voices that are in this room, a lot of voices of women.”
This lack of visibility leads to an erosion of trust with consumers, who ultimately will just listen to the noisiest voice they find, she said.
“It can be a “A leader today must interpret Setting ego aside
With consumers on the hunt for trustworthy sources, Lessa said being invisible is no longer an option. Leaders need that foundation of trust if they hope to have any influence over consumers and impact their lives or the housing industry. “If you call yourself a leader, but you are not making an impact, can you really call yourself a leader? It is all about the impact,” Lessa said. But she noted that even the most capable leaders have a hard time shaping the narrative and therefore shaping the future. In her mind, visibility is a starting point. “Visibility is about responsibility, Visibility is not about ego, or about how many followers you have or attention,” she said. “It’s the responsibility and courage to put a face to leadership, to be in the conversations, to be leading the conversations, to shape the narrative, to earn the trust before someone else does.” For Lessa, housing will remain one of the most powerful forces shaping modern life. The future is not going to be decided only by institutions and companies, she said, but by human leaders. “Every industry has a story, has a narrative and the question is not anymore what the story is, but who is telling it,” Lessa said. “And if it is not you, then who? Because if we don’t fill the gap, if we don’t shape the narrative, someone else will.”
Source Reference
Originally published by Brooklee Han
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