OneTrust reverse mortgage leader Gabe Bodner on personal branding tactics

At this week’s Reverse Mastermind Summit in Tennessee, ‘I believe we are the product’

I’m here to talk about personal branding, but I took note of a couple things from this event already. No one, I assure you, is closing a How to get the ball rolling

Let me give you a very simple, three-part framework. Don’t overcomplicate this. It’s really about three things: visibility, consistency and credibility. If people don’t see you, you just don’t exist. If you show up differently every single time, no one remembers you. And with credibility, if people don’t trust you, none of it actually matters.

If I ask your top You do not have to do everything at once, but you do have to pick one or two things and do them consistently. Here’s the other key: Do what you enjoy. If you don’t enjoy writing, don’t start writing, because you’re not going to be consistent. If you don’t like being in front of a camera, don’t start doing YouTube videos, because you’re not going to be consistent. Do what you enjoy that will allow you to be consistent.

Why are most loan officers not doing all of this? People don’t have time or marketing support. They don’t know where to start. They don’t have systems. They might have company compliance concerns.

There’s a lot of people in this room, I believe, who can help you get where you want to be. You need website support, advertising, social media, CRM systems, content creation.