SoFi rolls out end-to-end digital HELOC experience, advisory council

SoFi Technologies this week unveiled a new fully digital home equity line of credit (The rollout is part of SoFi’s broader effort to consolidate more of the homeownership journey into a single digital experience, including purchase mortgages, Schuppenhauer said the lock-in effect of borrowers wanting to keep their 2% to 3% rates is driving the desire to access equity.

“Instead of doing a cash-out refi … we also just think that [the HELOC is] a good, thoughtful way to finance big-ticket purchases, remodels, etc. And so by virtue of that, we just felt like we needed to bring the solution forward.”

In tandem with announcing the HELOC offering, SoFi also announced the creation of a Real Estate Advisory Council made up of more than 50 industry leaders from across major U.S. housing markets.

Members include agents from firms such as “We do mortgages nationwide,” he added. “We wanted to hear from the real estate community. How do we empower you to be able to serve your clients better and therefore our members better?”

In a company press release, SoFi said nearly three-quarters of homeowners plan to stay in their homes over the next two years, a trend it said is driving increased demand for home equity products. The company said it serves more than 135,000 homeowners and saw home loan originations nearly double year over year in 2025.

As for the rest of 2026, Schuppenhauer imagines